The Golden Duck Awards 2021

This brief by Turner Duckworth asked us to rebrand a sinking brand such as The Post Office. The Post Office has long struggled to separate itself from Royal Mail and its branding has aged considerably in the last decade. To try and separate itself from its competitors, I focused on the other services it provides such as cruise insurance and fishing licenses. I also wanted to emphasise a human-first approach as a lot of its services become more automated, I didn't want the brand to lose its community first spirit.