Little London

Client

Third Year

University Project

+ Place Branding

+ Identity Design 

+ Copy Writing

About

I created Little London as part of a project called Space is the Place. We were tasked with reimaging a physical space of our choosing, then creating an exciting, relevant visual identity to communicate this change. The idea stemmed from a project I took part in whilst in nursery school, where we were asked to photograph our journeys into the nursery from our perspective. Most of what children can see around London from their height is unloved and never designed with any particular purpose. Subsequently, I created Little London as a treasure hunt around London in these unloved spaces to amuse, educate and entertain London's littlest users.