La'ger:
Droga5 London 

About

+ Brand Identity 

+ Copy Writing 

+ Concept Creation

This brief by Droga 5 was to create a Brand World for Asda's own-brand lager that makes it the alcoholic beverage to be seen with this summer for 18-30-year-olds. Not only would we need to create a brand but also an Activation/PR driving idea to advertise the new product. La'ger was created to tackle the stereotype of lager being a traditional 'blokes' drink. For my Activation/PR driving idea, I decided to advertise by making La'ger a sponsor for the UEFA Women's Champions League. Much like lager, football is commonly deemed as a man's game but equally has a growing female audience.